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Research papers

Adapting new project and product development to a different culture and life-style

The present paper deals with:1. Japanese enterprises and background of their business activities;2 . Foreign enterprises operating in Japan and their activities and characteristics in entering the market;3. Japanese enterprises operating in foreign...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Tadad Suzuki
June 15, 1986
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Citation

Suzuki, T. (1986a, June 15). Adapting new project and product development to a different culture and life-style. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/adapting-new-project-and-product-development-to-a-different-culture-and-life-style